Marketing Campaigns and Results|
Below are a few examples of marketing campaigns that we've developed and implemented for various clients along with the real results*.
*When looking at the results of marketing campaigns, it is important to remember that marketing's job is to generate response. If marketing does a good job the response will result in nearly pre-qualified prospects. Once the lead is generated, it is sales' job to "close the deal". Hence, though many measure campaign success SOLELY by revenue, this is only ONE factor in measuring the success of a marketing campaign. Depending on the goal of the campaign (which can be simply "TOMA" [Top Of Mind Awareness]), there may not be an actual metric by which to gauge the campaign's success. (i.e. you can't measure how well a prospect remembers or recognizes your company, product or service.)